Get your Free Mood Board and Shot List Template. Did you ever have to reshoot a recipe for a client you were proud of? It definitely happened to me!
I learned from my mistakes and decided to do something about them. I started to use a Mood Board for every project, and it was the best decision ever! And I never re-shooted any recipe again. Would you like to also feel confident when working with brands? Well, now you can too. I wanted to make it easier for you and created a simple Free Mood Board and Shot List Template that you can start using today.
But first thing first… Let’s dive into what is a Mood Board and why you need to use it.
What is a Mood Board?
Mood board inspiration board is a visual tool that communicates photographers’ concepts and visual ideas for the shot.
When you’re working with clients for the first time, you need to make time to get familiar with their branding. The reason for that is to understand what they want to achieve with the campaign and who their ideal clients are. By partnering with you the client wants to reflect their values and feelings through content marketing to their customers. The best way to ensure that you do not need to do several reshoots is to start using a mood board and shot list. The mood board will show your clients what idea you have for the partnership. It also ensures that you are on the same note from the start of the partnership.
What are different types of Mood Boards?
An example of a Mood Board can be Bright & Airy Style (below). From this board, I feel that the shots are organic, fresh, bright, and show energy! This is my personal style and I love offering this type of shot for brands. This photography style is perfect for brands selling healthy, organic, or vegan foods as this really align with their mission.
Or we can have a more natural mood board that shows minimalist lifestyle images with green and yellow hues. I know this is one of the styles that many companies are looking for! I have a lot of clients that belong to this type of photography style!
There is a variety of styles that brands are looking for and you can create! The most important thing is to understand what the client’s vision is and show him that you are on the same note. This is really important for the best client experience and also to convert him into a long-term client! (win-win).
How to create a Mood Board?
Now you know what a Mood Board is so let’s have a look at how you can create your own. The template highlights 3 easy steps that will help you to craft a perfect Mood Board for every partnership!
3 Steps Process
- Gather Inspiring images – Firstly you have to look for the images that convey the story and the feeling you want to communicate with the client. Use your own images or stock images that represent the ideas you have for the client project.
- Colour Story – When gathering the images make sure that the mood board reflects the color story that the company is looking for or already using on their website/socials.
- Angles – Show a variety of images! Never include only flat lay or straight on shot on your Mood Board give an overview of all angles to the client you are going to take depending on the shoot you are doing. With every shoot make sure to mention the different formats, angles and image quality, etc.
What is a Shot List and why is it important?
So now you understand the basic concept of Mood Board. Let’s talk a little bit more about Shot List. The shot list explains the different angles and rations you will be taking. For example, you will include 3 main angles (straight on, flat lay, and 45 degrees) within the client photoshoot. Also, you can include vertical as well as horizontal images. This way you will ensure that the client can use the images for the website, social media, or even email marketing.
So here’s what you will get with the free template.
Grab the Free Mood Board and Shot List Template below!
What is included in the template?
Mood Board and Shoot List template will provide you with a customizable mood board that you can share with your client and feel confident. Inside you will find a brief overview of the template and different mood Board templates to get you started. You will also find a tutorial on how to craft your own Mood Board in 3 easy steps. I included a number of mood board layouts in the following pages that you can customize for your next partnership! Also, include the page that explains what a mood board in order is to make it clear to the client.
What to expect from this Free Mood Board and Shot List Template
- A quick explanation of Mood Board
- 3 easy steps that will help you to craft your own Mood Board
- The importance of Mood Board when working with clients
I hope I hope you will find the template helpful on your journey! Let me know by leaving a comment down below or DM me on Instagram.